When Metrum Community Credit Union’s new president and CEO, Brandt Peterson, retired early, he had a sneaking suspicion that it might not last. “I said I would give myself one year because I know how antsy I am,” he said. “I got nine months in and said ‘I’m never going to make it.’”
Peterson kept his word and made it exactly one year. The next day, he updated his resume and was on the phone with an executive job coach to re-hone his interviewing skills. Peterson had run out of home improvement projects, and grown restless even when participating in his favorite hobbies. “I like the outdoors, I like to fly fish, hike, ski, but there’s got to be more to life than that,” he said.
His impending reintroduction to the working world, and especially credit unions, where he has spent his entire career, became much more real when Peterson saw a posting for the job at MCCU. Former president and CEO Steve Kelly was a friend and Peterson even attended Kelly’s retirement party. He’d always revered Metrum from afar and was impressed by Kelly’s ability to bring the credit union from near-insolvency in the early 90s to a thriving organization just a few years later.
Brandt Peterson had spent 28 years in a corporate credit union setting and wanted to get back to working
in the community, where his career began. A Denver resident for 20 years, Peterson knew he wanted to stay local, and the timing of the job opening couldn’t have been better. The position of president and CEO of Metrum seemed the perfect fit.
“I love the idea of working with people as opposed to systems,” Peterson says.
Being in a hands-on role in which relationships matter and things are more personal than transactional has been just the thing he’d been seeking. Although he’s been in his role since the beginning of the year, Peterson continues to be consistently surprised at the interactions he’s witnessed.
“It’s really awesome to go into a place where we have members come in and bring food to the whole staff, which just floors me,” he said. “It’s a testament to how much the members truly appreciate the great service the team gives them.”
It’s also something of a relief to come into an organization that’s well run at every level, and does not require a rebuild. However, there is an abundance of opportunities to further expand services, including wealth management, and grow the membership. Metrum can also become more effective in delivering its products and services to meet member needs, he said.
Members don’t just want a company branch, they want an all-encompassing experience that includes digital and over-the-phone options, Peterson said, adding there are also ways to broaden Metrum’s channels and the manner in which “we interface with our members.”
“It’s all about focusing on that personal touch wherever it needs to be,” he said.
Peterson, a married father of three adult children, spends weekends camping with his wife when time and the season allows, and they like to spend time in locales like Grand Lake and the Arkansas Valley. Last summer, they took a trip to Grand Teton National Park, and the year before they went to Yellowstone National Park and the Black Hills of South Dakota. Originally from Salt Lake City, they often go back and see their families.
Brandt Peterson is also an avid fan of Denver sports teams, especially the Colorado Avalanche, Denver Broncos and Denver Nuggets.